After a dynamic and much talked-about 2025, LOVIS—artist, songwriter, and producer—steps into a new chapter with the release of “Spelar ingen roll” on September 11, 2026 via EMI Nordic/Universal Music. The song marks the beginning of work towards her upcoming album “Hjältar & spöken,” planned for spring 2027, and signals a period of creative reflection and strengthened ambition.
“Spelar ingen roll” deals with themes that have become central in LOVIS’s evolved artistry. With lyrics about self-demands, the fear of making mistakes, and the acceptance of not always having answers to everything, she demonstrates a new maturity in her songwriting. LOVIS emphasizes the importance of taking one’s dreams seriously—but without taking oneself too seriously. This philosophical stance shapes her latest work and encourages both herself and listeners to welcome detours and to see imperfection as a natural part of the artistic journey.
Beyond being a musical statement, the release of “Spelar ingen roll” is a declaration of vulnerability and self-acceptance, delivered with the same authenticity that has characterized the entirety of LOVIS’s career. She has become a prominent figure in Sweden’s DIY scene, where she involves the audience from songwriting and production to the design of stage outfits. This has given her a distinct artistic identity marked by transparency and close contact with her fans.
From Viral Success to National Stage
LOVIS debuted in 2020 with the single “Vi kommer aldrig att vinna,” which was awarded the Ted Gärdestad scholarship. Her ability to create deeply personal songs soon reached beyond her loyal fanbase, but the real breakthrough came in the summer of 2025 when a spontaneous balcony performance of “Ångra mig imorrn” went viral and reached second place on Spotify Top Viral Sweden. That same year, her emotionally charged interpretation of Oskar Linnros’s “Love is for losers” garnered much attention and resulted in an official version, approved by Linnros himself.
With this momentum, “Spelar ingen roll” marks the start of LOVIS's most ambitious period to date. The single release coincides with the announcement of her first Swedish tour—a series of performances in seven Swedish cities during the autumn of 2026 and winter of 2026/2027. The tour represents a breakthrough on the live scene, where LOVIS will have the chance to meet and engage audiences across the country.
Looking ahead, LOVIS has also confirmed that several new singles will be released ahead of the album “Hjältar & spöken.” Each release delves deeper into the introspective themes and innovative productions that have become her trademark.
With “Spelar ingen roll,” LOVIS is not only shaping the sound for her upcoming album, but also cementing her place as an introspective and innovative force within Swedish pop.
