With the single “heartless romance,” THERA takes a powerful artistic step forward through an intense music video. Under the direction of Adela Markova and Jakub Hudlicky, the visually captivating production conveys the song’s central themes: the tension between longing and commitment, where passion and uncertainty create a complex relationship.
The video marks a clear turning point in THERA’s career. For the very first time, she incorporates dance into her expression, enhancing the song’s emotional charge with choreography. Adela Markova is responsible for the choreography, and dancers Adriana Hrdličková, Veronika Prieložná, Natalie Vaculová, and Ester Švrčinová skillfully portray the inner drama of “heartless romance.” Contemporary dance illustrates the tug of war in the relationship and the force that connects two people, despite doubt and the inability to let go.
THERA herself has described this as a long-awaited goal and expressed great pride in the final result. She praises the team’s commitment, with Chaply RZBLZ in charge of cinematography, editing, and color. Stylish clothing from @vanami.designs, @levis, and @friendly_friends reinforces the music video’s bold aesthetic. Styling was carried out by Tereza Ravera and Ema Bursikova, while Petra Šestáková handled makeup and hair, contributing to the polished visual entirety.
Musically, “heartless romance” represents a clear evolution of THERA’s sound. She leaves behind the introspective singer-songwriter style and aims for a darker, more uncompromising pop expression. The lyrics revolve around infatuation, ambiguity, and the almost magnetic force that ties two individuals together when choices feel limited. The result is both bare and dynamic, with the honest sensitivity that has brought her to many listeners, while the song also offers energy and rhythmic forward momentum.
THERA’s impact on the European music scene has been significant. She has over 11 million streams on Spotify and TikTok and made a broad breakthrough with the viral single “guardian angel,” which has received over 8 million views on TikTok and surpassed one million plays on Spotify. The hit was also featured on several major Spotify playlists, such as New Music Friday and EQUAL.
THERA also became the first Czech ambassador for Spotify’s global EQUAL campaign, an initiative that highlights female artists internationally. This distinction meant, among other things, that she appeared on the well-known Spotify billboard in Times Square in New York, increasing her visibility far beyond her home country.
The debut album “I Wish I Called” went straight to number one on the Czech iTunes chart. THERA’s live performances also continue to impress—she was the official support act for Jason Derulo during parts of his European tour, including at the O2 Arena in Prague, and opened for the British act Remember Monday. These shows have broadened her audience both in the Czech Republic and throughout Europe.
THERA is now working in the studio on her eagerly awaited second album, where she explores the meeting point between dance-friendly pop and emotionally charged “sad-pop.” This new phase builds on the uncompromising energy and distinctive style that “heartless romance” presents, securing her place as one of the most exciting voices on Europe’s pop scene right now.
